EMRC Website Rebranding
Techno-economic, Regulatory and Financial services platform for Energy and Utility Businesses
Tech Stack
The Problem
EMRC (Energy Markets and Rates Consultants) is a leading energy consultancy in Nigeria. Their previous digital presence was a static, hard-to-maintain website that failed to reflect their authority in the sector.
The Execution
I architected a completely new digital experience using Next.js. I moved them from a static site to a dynamic content platform powered by Incremental Static Regeneration (ISR), allowing instant content updates without full rebuilds. I also built a custom design system using Shadcn UI to ensure visual consistency across all 100+ pages.
Incremental Static Regeneration (ISR)
Implemented ISR to allow the marketing team to publish reports and news instantly while maintaining the performance benefits of static generation. This reduced build times by 90%.
Server Actions for Lead Gen
Built robust form handling using Next.js Server Actions, ensuring secure and progressive enhancement for their consultation request flows.
Component-Driven Design
Created a comprehensive UI library based on Shadcn UI, allow new pages to be assembled rapidly with pre-approved, accessible components.
Impact Metrics
98/100
Lighthouse Score
< 10s
Content Update Time
+45%
SEO Traffic Increase
120+
Pages Migrated
Technical Deep Dive
The biggest technical hurdle was handling the massive archive of regulatory PDFs (3000+ files). I implemented a virtualized list for the document library to decouple the DOM size from the dataset size, keeping the 'Publications' page silky smooth even on low-end mobile devices.